
KPMG
Restoring leadership through a living, breathing design language tailored to markets around the world.

The Brief
Inspire compliance: build a flexible global identity that individual regions can get behind (without being coerced).

Strategy
Translate the promise into functional design principles that can be implemented and graded.












Flexibility within a framework
All of these simple, individual elements come together to create a universe of ownable content that manages to create a consistent, iconic impression.


Experience
These same design principles have allowed us to continue to crafting memorable KPMG experiences—from the architecture of the flagship office tower in Madrid to the premium sponsorships held at Davos each winter.


Team:
Wally Krantz, Executive Creative Director
Sam Becker, Creative Director
Karen Yau, Design Director
Scott Thompson, Senior Designer