Raising the world's expectations for how much good food can do.
Create distinction between a ubiquitous household product and the company that does so much more.
From John Tyson’s decision to move his family to Arkansas in 1935 and start something to the company’s game-changing new purpose, Tyson is a family, and a business, of momentum, innovation and progress.
The weathervane is the farmer’s compass, and at Tyson Foods, it always
points forward. Our TF monogram speaks to both the direction of the company and its strong family roots.
Team:
Sam Becker, Executive Creative Director
Stephanie Gosman, Design Director
Haruko Hayakawa, Senior Designer
Delaney Lundquist, Designer