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ONMO

How do you transform a company that sells an analog value added service into an app powerhouse?

The Brief

From analog to digital—elevate a B2B service provider in the eyes of their customers.

Strategy

Strategy

Start with a compelling, researched proposition based on sound, emotion and raw creative expression.

Naming

Naming

In order to determine how far we needed to go two names were put through the design process.

Option 01: Troove

Option 01: Troove

To find and discover—rhymes with groove.

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Option 02: ONMO

Option 02: ONMO

Always on and on the go—OnMobile shortened.

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UX

UX

Provide a suite of tools to ONMO customers that provide for a deeper level of service and a revolutionary form of creative expression.

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Exploration

Exploration

Bringing the strategy to life through design.

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