
ONMO
How do you transform a company that sells an analog value added service into an app powerhouse?

The Brief
From analog to digital—elevate a B2B service provider in the eyes of their customers.

Strategy
Start with a compelling, researched proposition based on sound, emotion and raw creative expression.

Naming
In order to determine how far we needed to go two names were put through the design process.

Option 01: Troove
To find and discover—rhymes with groove.



Option 02: ONMO
Always on and on the go—OnMobile shortened.



UX
Provide a suite of tools to ONMO customers that provide for a deeper level of service and a revolutionary form of creative expression.






Exploration
Bringing the strategy to life through design.



















Credits:
Sam Becker, Executive Creative Director
Karen Yau Østensjø, Design Director
Kate Cullinane, Senior Designer
Scott Thompson, Senior Designer
Jacob Lindell, Designer