
Shazam
Building a universal brand around one iconic moment.

The brief
Help Shazam infiltrate popular culture without betraying the essence of their breakaway MVP product.

Analysis
What makes Shazam Shazam?

Design
Create a flexible system of elements that live as naturally on a phone as they do on a billboard.




Guidance
Empowering the teams that make Shazam a reality every single day.




Digital
Optimizing for screen.


UX
Rich animations make the tagging process seem fluid and inviting.

Process
Several proposals were workshopped with the client before arriving at the final solution.

Team:
Wally Krantz, Executive Creative Director
Sam Becker, Design Director
Dana Killinger, Senior Designer