The brief

Shazam

Building a universal brand around one iconic moment.

The brief

The brief

Help Shazam infiltrate popular culture without betraying the essence of their breakaway MVP product.

Analysis

Analysis

What makes Shazam Shazam?

Design

Design

Create a flexible system of elements that live as naturally on a phone as they do on a billboard.

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Guidance

Guidance

Empowering the teams that make Shazam a reality every single day.

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Digital

Digital

Optimizing for screen.

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UX

UX

Rich animations make the tagging process seem fluid and inviting.

Process

Several proposals were workshopped with the client before arriving at the final solution.